Announcing the Badidas Campaign and Worker Tour

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Today, we launch the next stage in the campaign to compel Adidas to take direct responsibility for its sprawling global workforce.

Today, we refuse to accept Adidas’s twisted protestations that it bears no real responsibility for its factories, even as workers continue to burn alive in similar subcontracted garment factory deathtraps across Bangladesh.

Today — in solidarity with Adidas workers across the globe — we announce the launch of the Badidas Campaign and Worker Tour, and our new website, Badidas.com.

It’s been 22 months since PT Kizone, an Adidas subcontractor in Indonesia, shut down without paying legally-mandated severance to its 2,800 workers. 22 months that those 2,800 workers have struggled to make ends meet, pulling their children out of school and being pushed out of their homes as more than two-thirds of them remain out of work. 22 months that Adidas has stubbornly refused to pay a single cent in severance.

Next week, thousands of fashion industry glitterati will descend on New York City for Fashion Week — and Adidas will be there as well, staging a glamorous and expensive gala for its Y-3 fashion line. The glitterati won’t be the only ones attending, though.

USAS is crashing Fashion Week. We’re bringing together garment workers from Bangladesh, Honduras, Nicaragua, and two of the PT Kizone workers themselves. Together with students and workers from across New York, we’re going to show Adidas what we think of its stubborn refusal to respect human rights in its supply chain.

But it doesn’t end there. After Fashion Week, we’re going on tour.

Kicking off in New York City, we’ll go to cities across the country to spread the word about Adidas’s misdeeds, visiting campuses like Fordham University, Penn State, Villanova University, and Temple University in the first week alone.

Sign our petition demanding Adidas take responsibility for its workers, and follow the Badidas Worker Tour’s progress here.

This is just the beginning, and we can’t wait to show you what’s coming next.